Kitzbühel’s special allure lies in its harmonious balance between long-cherished tradition and vibrant cosmopolitanism.

The rolling grass-covered mountains of the Kitzbühel Alps open to reveal a multitude of possibilities: scaling the summits at lofty heights and leisurely year-round hiking. Golf on 200 days of the year on the town’s four courses, mountain biking or relaxed cycling with an e-bike, challenging trail running or jogging in the valley. Skiing, tobogganing and cross-country skiing round off the winter sport experiences Kitzbühel has to offer.

Culinary diversity both on the mountain and in the valley is another inherent element of the Kitzbühel lifestyle. International boutiques jostle alongside traditional handicraft businesses in the charming old town centre.